Business Analysis Hennes Mauritz - 2992 Words

Hennes Mauritz commonly known as HM, was in 1947 a recently inaugurated ladies store in Và ¤sterà ¥s, Sweden. It was originally named Hennes which is Swedish for her s. Hennes saw its name change to Hennes Mauritz in 1968 when the founder Erling Persson captured the premises and stock of a Stockholm hunting equipment store called Mauritz Widforss. The first store that opened outside of Scandinavia was in London, UK in 1976. HM exists in 53 nations and starting 2013, employed around 116,000 individuals with 3,200 stores (Marketline, 2014). It is ranked the second largest worldwide clothing retailer, just behind Spain-based Inditex (parent organization of ZARA), and leads over third largest universal clothing retailer, United†¦show more content†¦Celebrities wearing its Conscious Exclusive Collection on the red carpet have made an impact, demonstrating a brand shift from cheap chic to fashionable. Employing celebrities like Gisele Bà ¼ndchen and David Beckham for their advertising campaign is a huge indication of the superior performance achieved by the company. Fast fashion is an efficient and compelling strategy that always keeps this design-driven brand on the move. Marketing Environment A marketing environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain a successful relationship with target customers. (Kotler, 2006). There are two critical perspectives on the marketing environment, namely the macro-environment and the micro-environment. The Microenvironment consists of the factors that affect the company s ability to serve its customer - The company, suppliers, marketing, channel companies, customer markets, competitors and publics. (Kotler, 1999). This environment affects the organization directly. Micro is assumed to be small, but this can be misleading. Micro here defines the relationship between firms and the driving forces that dominate or govern this relationship. I am going to use the Porter s Five Forces model to analyze HM s Micro Environment. Bargaining Power of Customers HM has a broad customer base. Most of the buyers in global apparel retail industry are individual customers. On one hand, this fact does notShow MoreRelatedHM Supply Chain Essay2368 Words   |  10 Pages 4. Supply Chain Structure 6. Supply Chain Flowchart 7. Conclusions and Recommendations 8. References Introduction This report provides an analysis of the supply chain of HM and management of that supply chain. A brief company background will be established to better understand the analyses that follow. These analyses will include the structure of the supply chain; key challenges within theRead MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesABERCROMBIE AND FITCH Account Statement and HENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annualRead MoreHM Report2508 Words   |  11 PagesTable of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 Read MoreBusiness Strategy 2nd assignment4147 Words   |  17 Pagesrecommended strategies for company Course: MBA Master in Business Administration Module: Business Strategy Module Code: MS70076E Student No: 21249209 F.A.O: Vladan Hadzic Word Count: 2335. Date: 16th May 2014 Content: Exclusive summary 1. Introduction 1.1. HM Company Profile: 2. Value Chain 3. Financial Analysis 4. Culture 5. Strength and Weakness 6. TOWS Matrix and Strategies 7. AnsoffRead MoreHM Analysis4725 Words   |  19 PagesCompany analysis 1.1 Company Description 1.2 Key Financial Data 1.3 Ethical Position and Recent News 2.1 S.W.O.T Analysis 3.1 Peer Benchmarking 3.2 Porter’s Generic Strategies 4.1 Conclusion 4.2 Recommendation Appendix: Team Reflection References Additional Appendices 1.1 Company Description___________________________________________ Hamp;M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes andRead MoreHM Entering Australia2778 Words   |  12 PagesContents Introduction – Hennes and Mauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For theRead MoreZara and HM4540 Words   |  19 PagesCompany presentation p. 3 Generic strategies p. 3 amp; 4 Growth strategies p. 4 amp; 5 Pest analysis p. 5 amp; 6 Value chain p. 6 amp; 7 SWOT analysis p. 7 amp; 8 Price / quality Grid p. 8 Hamp;M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 amp; 11 Value chain p. 11 amp; 12 SWOT analysis p. 12 Zara and Hamp;M Comparison of the 4 P’s p. 13 Porters 5 forces p. 14 Comparison of theRead MoreZara vs. Hm5217 Words   |  21 PagesHistory Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy HM History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17 18 2 Introduction For this term paper, our group will be comparing two companies, HM and Zara, and their marketing strategies and taking theRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesBrand Analysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in theRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 Pagesdone very well with their marketing strategies in the past and even better in the year of 2008 while being under the influence of the economies downfall. Sustainability has been the main marketing strategy that has made Hamp;M a highly successful business and continues to do so to this day . In the case of Splash, its marketing strategy consists of aggressive selling with various offers and promotions for its customers. The topic we have chosen to write about is important because Splash and Hamp;M

Diabetes Mellitus (DM)

Question: Discuss about the Diabetes Mellitus (DM). Answer: Introduction Diabetes mellitus (DM) is a group of metabolic disorders characterized by the persistent higher blood glucose levels. Clinically, DM divided into two types, Type I and Type II. DM has multiple aetiologies and its major risk factors are genetic predisposition, obesity and sedentary lifestyles. Type I DM is mainly related to genetic factors that has transferred from parents to their off springs whereas obesity, old age and poor lifestyle are some factors contributes to the Type II DM. Common symptoms include increased thirst and hunger, constant feeling of tiredness and ulcers that do not heal. Diabetes mellitus may also lead to a lot of secondary complications like vascular diseases, heart diseases, strokes, diabetic retinopathy and nephropathy (Beulens, Grobbee, Nealb, 2010). Explanation of Amelias disability In the present case scenario, Amelia is suffering from Type II diabetes mellitus. She has diagnosed at the age of 65 years and in previous years she had gained significant weight possibly because of inactive social lifestyle. Her diabetes is poorly controlled and appears as a main cause of her present deteriorated condition. Currently, she is facing the complications of DM. She has developed the painful arterial ulcers which are healing at very slower rate due to uncontrolled diabetes. Because of heavyweight and painful ulcers, she finds difficulties in doing her day to day chores (Jude, Eleftheriadou, Tentolouris, 2010). Need for a learning program Diabetes Mellitus is non-curable chronic condition, but it can be managed by controlling the blood glucose levels. The complications of DM can also become harmless by educating the patients about the importance of controlling the glucose levels. Learning needs for the management of DM type II includes, regular monitoring of glucose levels, compliance with the diet chart, exercises, medications and management of co-morbidities. The main objective of the teaching plan is to educate the patients to undergo behavioural changes for improvement in overall health and limiting the complications (Lagger, Pataky, Golay, 2010). Learning Program for Diabetes Patients Providing diabetes knowledge is a lifelong process involving the four steps that make a cycle. These four steps are assessment, planning, implementation and evaluation and construct a hypothetical model of learning program (Figure 1) (Ozcan Erol). Figure 1: Hypothetical model of learning program The learning program stresses on the compliance with the prescribed medications and exercise programs. The teaching plan should be doctored as per the requirement of the patient and the stage of the disease. The learning program may include Microsoft PowerPoint presentations, reports, pamphlets and other reading materials in understandable language. The learning program for Amelia may include: Part 1: General overview of Diabetes, Complications associated with diabetes Part 2: Blood glucose monitoring and glucose charting Part 3: Medications and Insulin Part 4: Skin and Foot care, Exercise and diabetes Diet and diabetes (Haas et al., 2013). As presented in the case history, Amelia is Overweight and having arterial ulcers along with the uncontrolled diabetes. So, the learning program should focus on the dietary changes and exercise to lower down her weight. Dose titration of medication should be required to control the blood sugar levels. She must be educated for the importance of glucose monitoring and charting. Amelia should know about the skin care and care of her foot ulcers to protect from serious conditions which may lead to amputations. Teaching Methods and their importance Amelia is suffering from peripheral vascular disease. So apart from specialists for Diabetes, Amelia should need a person who takes care of vascular injuries. Other person must be an physical trainer or therapist who can teach her the behavioural changes required for the weight loss (Bakker, Apelqvist, Schaper, 2012). Vascular injuries related to the diabetic neuropathy are extremely painful and the extra care is required to protect the skin and extremities of the patient. Secondly, rising weight is the major hurdle in controlling the blood glucose levels of diabetic patients. So, the specific exercise regime is required for Amelia to control her weight (Kruse, LeMaster, Madsen, 2010). Visuals are always the effective means of communication with several advantages over printed study materials. We have chosen the PowerPoint presentations showing important points to manage the diabetes. Video clippings of discussion of patients and physicians showing the importance of glucose monitoring, exercise and skin care etc. is the second measure we can use to educate patients. In present case, we may arrange a bed-side video set up for Amelia during her scheduled clinic visits. We must tailor the videos and presentations as per the requirement of patient. Videos must not be lengthy or un-required stuff should be removed to uphold the interest of patients. The videos must have clear message that she should focus on her dietary changes, weight loss and care of her foot ulcers (Frosch, Uy, Ochoa, Mangione, 2011). Community programs are best sources of information for patient. Pamphlets and other study material showing benefits of diabetic education program can be the other resources for the information. The incidence and severity of DM can only be lowered by extending the knowledge to more and more patients and their caregivers. Various research has shown that imparting the required knowledge has positive correlation with the lower-extremity amputation rates, prescription costs, number of hospital visits etc. (Gagliardino et al., 2012). Conclusion The teaching program for the Diabetic patients and their care takers is designed into various sessions to include the complete overview of Diabetes and its harmful implications on their body. It also includes the medications and various precautions to prevent the development of secondary manifestations. The length and mode of knowledge sharing are fixed as per the needs of the audience. References Bakker, K, Apelqvist, Jan, Schaper, NC. (2012). Practical guidelines on the management and prevention of the diabetic foot 2011. Diabetes/metabolism research and reviews, 28(S1), 225-231. Beulens, Joline WJ, Grobbee, Diederick E, Nealb, Bruce. (2010). The global burden of diabetes and its complications: an emerging pandemic. European Journal of Cardiovascular Prevention Rehabilitation, 17(1 suppl), s3-s8. Frosch, Dominick L, Uy, V, Ochoa, S, Mangione, Carol M. (2011). Evaluation of a behavior support intervention for patients with poorly controlled diabetes. Archives of internal medicine, 171(22). Gagliardino, JJ, Aschner, P, Baik, SH, Chan, J, Chantelot, JM, Ilkova, H, Ramachandran, A, Investigators, Idmps. (2012). Patients education, and its impact on care outcomes, resource consumption and working conditions: data from the International Diabetes Management Practices Study (IDMPS). Diabetes metabolism, 38(2), 128-134. Haas, L, Maryniuk, M, Beck, J, Cox, Carla E, Duker, P, Edwards, L, Fisher, Edwin B, Hanson, L, Kent, D, Kolb, L. (2013). National standards for diabetes self-management education and support. Diabetes care, 36(Supplement 1), S100-S108. Jude, EB, Eleftheriadou, I, Tentolouris, N. (2010). Peripheral arterial disease in diabetesa review. Diabetic medicine, 27(1), 4-14. Kruse, Robin L, LeMaster, Joseph W, Madsen, Richard W. (2010). Fall and balance outcomes after an intervention to promote leg strength, balance, and walking in people with diabetic peripheral neuropathy:feet first randomized controlled trial. Physical therapy, 90(11), 1568-1579. Lagger, G, Pataky, Z, Golay, A. (2010). Efficacy of therapeutic patient education in chronic diseases and obesity. Patient education and counseling, 79(3), 283-286. Ozcan, Seyda, Erol, Ozgul. in diabetes: techniques and methods.