Business Analysis Hennes Mauritz - 2992 Words

Hennes Mauritz commonly known as HM, was in 1947 a recently inaugurated ladies store in Và ¤sterà ¥s, Sweden. It was originally named Hennes which is Swedish for her s. Hennes saw its name change to Hennes Mauritz in 1968 when the founder Erling Persson captured the premises and stock of a Stockholm hunting equipment store called Mauritz Widforss. The first store that opened outside of Scandinavia was in London, UK in 1976. HM exists in 53 nations and starting 2013, employed around 116,000 individuals with 3,200 stores (Marketline, 2014). It is ranked the second largest worldwide clothing retailer, just behind Spain-based Inditex (parent organization of ZARA), and leads over third largest universal clothing retailer, United†¦show more content†¦Celebrities wearing its Conscious Exclusive Collection on the red carpet have made an impact, demonstrating a brand shift from cheap chic to fashionable. Employing celebrities like Gisele Bà ¼ndchen and David Beckham for their advertising campaign is a huge indication of the superior performance achieved by the company. Fast fashion is an efficient and compelling strategy that always keeps this design-driven brand on the move. Marketing Environment A marketing environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain a successful relationship with target customers. (Kotler, 2006). There are two critical perspectives on the marketing environment, namely the macro-environment and the micro-environment. The Microenvironment consists of the factors that affect the company s ability to serve its customer - The company, suppliers, marketing, channel companies, customer markets, competitors and publics. (Kotler, 1999). This environment affects the organization directly. Micro is assumed to be small, but this can be misleading. Micro here defines the relationship between firms and the driving forces that dominate or govern this relationship. I am going to use the Porter s Five Forces model to analyze HM s Micro Environment. Bargaining Power of Customers HM has a broad customer base. Most of the buyers in global apparel retail industry are individual customers. On one hand, this fact does notShow MoreRelatedHM Supply Chain Essay2368 Words   |  10 Pages 4. Supply Chain Structure 6. Supply Chain Flowchart 7. Conclusions and Recommendations 8. References Introduction This report provides an analysis of the supply chain of HM and management of that supply chain. A brief company background will be established to better understand the analyses that follow. These analyses will include the structure of the supply chain; key challenges within theRead MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesABERCROMBIE AND FITCH Account Statement and HENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annualRead MoreHM Report2508 Words   |  11 PagesTable of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 Read MoreBusiness Strategy 2nd assignment4147 Words   |  17 Pagesrecommended strategies for company Course: MBA Master in Business Administration Module: Business Strategy Module Code: MS70076E Student No: 21249209 F.A.O: Vladan Hadzic Word Count: 2335. Date: 16th May 2014 Content: Exclusive summary 1. Introduction 1.1. HM Company Profile: 2. Value Chain 3. Financial Analysis 4. Culture 5. Strength and Weakness 6. TOWS Matrix and Strategies 7. AnsoffRead MoreHM Analysis4725 Words   |  19 PagesCompany analysis 1.1 Company Description 1.2 Key Financial Data 1.3 Ethical Position and Recent News 2.1 S.W.O.T Analysis 3.1 Peer Benchmarking 3.2 Porter’s Generic Strategies 4.1 Conclusion 4.2 Recommendation Appendix: Team Reflection References Additional Appendices 1.1 Company Description___________________________________________ Hamp;M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes andRead MoreHM Entering Australia2778 Words   |  12 PagesContents Introduction – Hennes and Mauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For theRead MoreZara and HM4540 Words   |  19 PagesCompany presentation p. 3 Generic strategies p. 3 amp; 4 Growth strategies p. 4 amp; 5 Pest analysis p. 5 amp; 6 Value chain p. 6 amp; 7 SWOT analysis p. 7 amp; 8 Price / quality Grid p. 8 Hamp;M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 amp; 11 Value chain p. 11 amp; 12 SWOT analysis p. 12 Zara and Hamp;M Comparison of the 4 P’s p. 13 Porters 5 forces p. 14 Comparison of theRead MoreZara vs. Hm5217 Words   |  21 PagesHistory Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy HM History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17 18 2 Introduction For this term paper, our group will be comparing two companies, HM and Zara, and their marketing strategies and taking theRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesBrand Analysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in theRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 Pagesdone very well with their marketing strategies in the past and even better in the year of 2008 while being under the influence of the economies downfall. Sustainability has been the main marketing strategy that has made Hamp;M a highly successful business and continues to do so to this day . In the case of Splash, its marketing strategy consists of aggressive selling with various offers and promotions for its customers. The topic we have chosen to write about is important because Splash and Hamp;M