Business Analysis Hennes Mauritz - 2992 Words

Hennes Mauritz commonly known as HM, was in 1947 a recently inaugurated ladies store in Và ¤sterà ¥s, Sweden. It was originally named Hennes which is Swedish for her s. Hennes saw its name change to Hennes Mauritz in 1968 when the founder Erling Persson captured the premises and stock of a Stockholm hunting equipment store called Mauritz Widforss. The first store that opened outside of Scandinavia was in London, UK in 1976. HM exists in 53 nations and starting 2013, employed around 116,000 individuals with 3,200 stores (Marketline, 2014). It is ranked the second largest worldwide clothing retailer, just behind Spain-based Inditex (parent organization of ZARA), and leads over third largest universal clothing retailer, United†¦show more content†¦Celebrities wearing its Conscious Exclusive Collection on the red carpet have made an impact, demonstrating a brand shift from cheap chic to fashionable. Employing celebrities like Gisele Bà ¼ndchen and David Beckham for their advertising campaign is a huge indication of the superior performance achieved by the company. Fast fashion is an efficient and compelling strategy that always keeps this design-driven brand on the move. Marketing Environment A marketing environment is the actors and forces outside marketing that affect marketing management’s ability to build and maintain a successful relationship with target customers. (Kotler, 2006). There are two critical perspectives on the marketing environment, namely the macro-environment and the micro-environment. The Microenvironment consists of the factors that affect the company s ability to serve its customer - The company, suppliers, marketing, channel companies, customer markets, competitors and publics. (Kotler, 1999). This environment affects the organization directly. Micro is assumed to be small, but this can be misleading. Micro here defines the relationship between firms and the driving forces that dominate or govern this relationship. I am going to use the Porter s Five Forces model to analyze HM s Micro Environment. Bargaining Power of Customers HM has a broad customer base. Most of the buyers in global apparel retail industry are individual customers. On one hand, this fact does notShow MoreRelatedHM Supply Chain Essay2368 Words   |  10 Pages 4. Supply Chain Structure 6. Supply Chain Flowchart 7. Conclusions and Recommendations 8. References Introduction This report provides an analysis of the supply chain of HM and management of that supply chain. A brief company background will be established to better understand the analyses that follow. These analyses will include the structure of the supply chain; key challenges within theRead MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesABERCROMBIE AND FITCH Account Statement and HENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annualRead MoreHM Report2508 Words   |  11 PagesTable of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 Read MoreBusiness Strategy 2nd assignment4147 Words   |  17 Pagesrecommended strategies for company Course: MBA Master in Business Administration Module: Business Strategy Module Code: MS70076E Student No: 21249209 F.A.O: Vladan Hadzic Word Count: 2335. Date: 16th May 2014 Content: Exclusive summary 1. Introduction 1.1. HM Company Profile: 2. Value Chain 3. Financial Analysis 4. Culture 5. Strength and Weakness 6. TOWS Matrix and Strategies 7. AnsoffRead MoreHM Analysis4725 Words   |  19 PagesCompany analysis 1.1 Company Description 1.2 Key Financial Data 1.3 Ethical Position and Recent News 2.1 S.W.O.T Analysis 3.1 Peer Benchmarking 3.2 Porter’s Generic Strategies 4.1 Conclusion 4.2 Recommendation Appendix: Team Reflection References Additional Appendices 1.1 Company Description___________________________________________ Hamp;M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes andRead MoreHM Entering Australia2778 Words   |  12 PagesContents Introduction – Hennes and Mauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For theRead MoreZara and HM4540 Words   |  19 PagesCompany presentation p. 3 Generic strategies p. 3 amp; 4 Growth strategies p. 4 amp; 5 Pest analysis p. 5 amp; 6 Value chain p. 6 amp; 7 SWOT analysis p. 7 amp; 8 Price / quality Grid p. 8 Hamp;M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 amp; 11 Value chain p. 11 amp; 12 SWOT analysis p. 12 Zara and Hamp;M Comparison of the 4 P’s p. 13 Porters 5 forces p. 14 Comparison of theRead MoreZara vs. Hm5217 Words   |  21 PagesHistory Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy HM History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17 18 2 Introduction For this term paper, our group will be comparing two companies, HM and Zara, and their marketing strategies and taking theRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesBrand Analysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in theRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 Pagesdone very well with their marketing strategies in the past and even better in the year of 2008 while being under the influence of the economies downfall. Sustainability has been the main marketing strategy that has made Hamp;M a highly successful business and continues to do so to this day . In the case of Splash, its marketing strategy consists of aggressive selling with various offers and promotions for its customers. The topic we have chosen to write about is important because Splash and Hamp;M

Diabetes Mellitus (DM)

Question: Discuss about the Diabetes Mellitus (DM). Answer: Introduction Diabetes mellitus (DM) is a group of metabolic disorders characterized by the persistent higher blood glucose levels. Clinically, DM divided into two types, Type I and Type II. DM has multiple aetiologies and its major risk factors are genetic predisposition, obesity and sedentary lifestyles. Type I DM is mainly related to genetic factors that has transferred from parents to their off springs whereas obesity, old age and poor lifestyle are some factors contributes to the Type II DM. Common symptoms include increased thirst and hunger, constant feeling of tiredness and ulcers that do not heal. Diabetes mellitus may also lead to a lot of secondary complications like vascular diseases, heart diseases, strokes, diabetic retinopathy and nephropathy (Beulens, Grobbee, Nealb, 2010). Explanation of Amelias disability In the present case scenario, Amelia is suffering from Type II diabetes mellitus. She has diagnosed at the age of 65 years and in previous years she had gained significant weight possibly because of inactive social lifestyle. Her diabetes is poorly controlled and appears as a main cause of her present deteriorated condition. Currently, she is facing the complications of DM. She has developed the painful arterial ulcers which are healing at very slower rate due to uncontrolled diabetes. Because of heavyweight and painful ulcers, she finds difficulties in doing her day to day chores (Jude, Eleftheriadou, Tentolouris, 2010). Need for a learning program Diabetes Mellitus is non-curable chronic condition, but it can be managed by controlling the blood glucose levels. The complications of DM can also become harmless by educating the patients about the importance of controlling the glucose levels. Learning needs for the management of DM type II includes, regular monitoring of glucose levels, compliance with the diet chart, exercises, medications and management of co-morbidities. The main objective of the teaching plan is to educate the patients to undergo behavioural changes for improvement in overall health and limiting the complications (Lagger, Pataky, Golay, 2010). Learning Program for Diabetes Patients Providing diabetes knowledge is a lifelong process involving the four steps that make a cycle. These four steps are assessment, planning, implementation and evaluation and construct a hypothetical model of learning program (Figure 1) (Ozcan Erol). Figure 1: Hypothetical model of learning program The learning program stresses on the compliance with the prescribed medications and exercise programs. The teaching plan should be doctored as per the requirement of the patient and the stage of the disease. The learning program may include Microsoft PowerPoint presentations, reports, pamphlets and other reading materials in understandable language. The learning program for Amelia may include: Part 1: General overview of Diabetes, Complications associated with diabetes Part 2: Blood glucose monitoring and glucose charting Part 3: Medications and Insulin Part 4: Skin and Foot care, Exercise and diabetes Diet and diabetes (Haas et al., 2013). As presented in the case history, Amelia is Overweight and having arterial ulcers along with the uncontrolled diabetes. So, the learning program should focus on the dietary changes and exercise to lower down her weight. Dose titration of medication should be required to control the blood sugar levels. She must be educated for the importance of glucose monitoring and charting. Amelia should know about the skin care and care of her foot ulcers to protect from serious conditions which may lead to amputations. Teaching Methods and their importance Amelia is suffering from peripheral vascular disease. So apart from specialists for Diabetes, Amelia should need a person who takes care of vascular injuries. Other person must be an physical trainer or therapist who can teach her the behavioural changes required for the weight loss (Bakker, Apelqvist, Schaper, 2012). Vascular injuries related to the diabetic neuropathy are extremely painful and the extra care is required to protect the skin and extremities of the patient. Secondly, rising weight is the major hurdle in controlling the blood glucose levels of diabetic patients. So, the specific exercise regime is required for Amelia to control her weight (Kruse, LeMaster, Madsen, 2010). Visuals are always the effective means of communication with several advantages over printed study materials. We have chosen the PowerPoint presentations showing important points to manage the diabetes. Video clippings of discussion of patients and physicians showing the importance of glucose monitoring, exercise and skin care etc. is the second measure we can use to educate patients. In present case, we may arrange a bed-side video set up for Amelia during her scheduled clinic visits. We must tailor the videos and presentations as per the requirement of patient. Videos must not be lengthy or un-required stuff should be removed to uphold the interest of patients. The videos must have clear message that she should focus on her dietary changes, weight loss and care of her foot ulcers (Frosch, Uy, Ochoa, Mangione, 2011). Community programs are best sources of information for patient. Pamphlets and other study material showing benefits of diabetic education program can be the other resources for the information. The incidence and severity of DM can only be lowered by extending the knowledge to more and more patients and their caregivers. Various research has shown that imparting the required knowledge has positive correlation with the lower-extremity amputation rates, prescription costs, number of hospital visits etc. (Gagliardino et al., 2012). Conclusion The teaching program for the Diabetic patients and their care takers is designed into various sessions to include the complete overview of Diabetes and its harmful implications on their body. It also includes the medications and various precautions to prevent the development of secondary manifestations. The length and mode of knowledge sharing are fixed as per the needs of the audience. References Bakker, K, Apelqvist, Jan, Schaper, NC. (2012). Practical guidelines on the management and prevention of the diabetic foot 2011. Diabetes/metabolism research and reviews, 28(S1), 225-231. Beulens, Joline WJ, Grobbee, Diederick E, Nealb, Bruce. (2010). The global burden of diabetes and its complications: an emerging pandemic. European Journal of Cardiovascular Prevention Rehabilitation, 17(1 suppl), s3-s8. Frosch, Dominick L, Uy, V, Ochoa, S, Mangione, Carol M. (2011). Evaluation of a behavior support intervention for patients with poorly controlled diabetes. Archives of internal medicine, 171(22). Gagliardino, JJ, Aschner, P, Baik, SH, Chan, J, Chantelot, JM, Ilkova, H, Ramachandran, A, Investigators, Idmps. (2012). Patients education, and its impact on care outcomes, resource consumption and working conditions: data from the International Diabetes Management Practices Study (IDMPS). Diabetes metabolism, 38(2), 128-134. Haas, L, Maryniuk, M, Beck, J, Cox, Carla E, Duker, P, Edwards, L, Fisher, Edwin B, Hanson, L, Kent, D, Kolb, L. (2013). National standards for diabetes self-management education and support. Diabetes care, 36(Supplement 1), S100-S108. Jude, EB, Eleftheriadou, I, Tentolouris, N. (2010). Peripheral arterial disease in diabetesa review. Diabetic medicine, 27(1), 4-14. Kruse, Robin L, LeMaster, Joseph W, Madsen, Richard W. (2010). Fall and balance outcomes after an intervention to promote leg strength, balance, and walking in people with diabetic peripheral neuropathy:feet first randomized controlled trial. Physical therapy, 90(11), 1568-1579. Lagger, G, Pataky, Z, Golay, A. (2010). Efficacy of therapeutic patient education in chronic diseases and obesity. Patient education and counseling, 79(3), 283-286. Ozcan, Seyda, Erol, Ozgul. in diabetes: techniques and methods.

The Advantures Of Huck. Fin Essay Example For Students

The Advantures Of Huck. Fin Essay Books are known for teaching lessons. In Huckleberry Finn, Mark Twain satirically presents the situation of how people of different color were treated unjustly, while at the same time amusing his readers. Isnt it ironic that the character that grows on you most is Jim, the black runaway slave, who society looks down upon most during the time period of this book? Jim is treated poorly as a slave and as a person. For one, he is separated from his parents and children amongst different slave owners. On top of this, he is about to be sold for $800 to another owner even more far away from his family, which leads to his escape. Despite these situations, he remains a loyal, loving, father-like figure, and most importantly, he remains a great friend to Huckleberry. We will write a custom essay on The Advantures Of Huck. Fin specifically for you for only $16.38 $13.9/page Order now Society, even today, often puts children down by saying that they do not contain values. Well, Huck closes the door to this statement. Whenever Huck is challenged to make a decision on impact concerning the safety of Jim, such as the incident when the men are looking for blacks, his heart always seems to pilot him to the direction of Jims benefit, even though almost all of the rest of society would object to his decisions during this period of time. You can also see Hucks distress and sorrow for the fact that Jim has to buy his family back in order to see them again. This absolutely breaks Hucks heart. Back in the 1800s, blacks were considered property, and whites were always the superior race. In Huckleberry Finn, Mark Twain purposely makes Jim the best character in the book, in that he is the most compassionate, caring, and most appreciated by Huck, the main character in the book. At the same time he makes Pap, the white dead-beat father of Huck, the most detested, disrespected, low down character of this book. Twain causes his readers to contemplate of how foolish it is that a person can be judged on his outside appearance, rather than who the individual is on the inside. In conclusion, the lesson to be taught by Mark Twain is that people often pre-judge others based on their exterior and not what counts on the interior. He does this satirically by making Jim an irresistibly lovable character because of how deep his feelings are, making the reader feel these insights as well. This is a lesson that can unquestionably be applied in todays world as well.

Raising Biracial Children to Be Well-Adjusted

Raising Biracial Children to Be Well-Adjusted Biracial children have existed in the United States since colonial times. America’s first child of dual African and European heritage was reportedly born in 1620. Despite the long history, biracial children have in the U.S., opponents to interracial unions insist on invoking the â€Å"tragic mulatto myth to justify their views. This myth suggests that biracial children will inevitably grow into tortured misfits angry that they fit into neither black nor white society. While mixed-race children certainly face challenges, raising well-adjusted biracial children is quite possible if parents are proactive and sensitive to their children’s needs. Reject Myths About Mixed-Race Kids Want to raise mixed-race children who thrive? Your attitude can make all the difference. Challenge the idea that multiethnic children are destined for a life of difficulty by identifying successful Americans of mixed race such as actors Keanu Reeves and Halle Berry, news anchors Ann Curry and Soledad O’Brien, athletes Derek Jeter and Tiger Woods, and politicians Bill Richardson and Barack Obama. It’s also helpful to consult studies that debunk the tragic mulatto myth. For example, the American Academy of Child and Adolescent Psychiatry  posits that â€Å"multiracial children do not differ from other children in self-esteem, comfort with themselves, or a number of psychiatric problems.† On the contrary, AACAP has found that mixed children tend to celebrate diversity and appreciate an upbringing in which various cultures played a part. Celebrate Your Child’s Multiethnic Heritage Which biracial kids have the best chance of success? Research indicates that they’re the kids allowed to embrace all components of their heritage. Multiracial children forced to choose a single-race identity tend to suffer from this inauthentic expression of self. Unfortunately, society often pressures mixed-race individuals to choose just one race because of the outdated â€Å"one-drop rule† which mandated that Americans with any African heritage be classified as black. It wasn’t until 2000 that the U.S. Census Bureau allowed citizens to identify as more than one race. That year the Census found that about 4% of children in the U.S. are multiracial. How mixed children racially identify depends on a number of factors, including physical features and family attachments. Two multiethnic siblings who look as if they belong to different races may not identify the same way. Parents, however, can teach children that racial identity is more complicated than what someone looks like on the outside. In addition to physical appearance, mixed children may choose a racial identity based on which parent they spend time with most. This especially proves true when interracial couples separate, causing their children to see one parent more than the other. Spouses who take an interest in their mate’s cultural backgrounds will be more equipped to teach children about all aspects of their heritage should divorce occur. Familiarize yourself with the customs, religions, and languages that play roles in your mate’s background. On the other hand, if you’re alienated from your own cultural heritage but want your children to recognize it, visit older family members, museums and your country of origin (if applicable) to learn more. This will enable you to pass traditions on to your kids. Choose a School That Celebrates Cultural Diversity Your children likely spend just as much time in school as they do with you. Create the best educational experience possible for multiracial children by enrolling them in a school that celebrates cultural diversity. Talk to teachers about the books they keep in the classroom and the general education curriculum. Suggest that teachers keep books in the classroom that feature multiethnic characters. Donate such books to the school if the library lacks them. Talk to teachers about ways to counteract racist bullying in the classroom. Parents can also improve their children’s experience in school by discussing with them the types of challenges they’re likely to face. For example, classmates may ask your child, â€Å"What are you?† Talk to children about the best way to answer such questions. Mixed-race children are also commonly asked if they’re adopted when seen with a parent. There’s a scene in the 1959 film â€Å"Imitation of Life† in which a teacher openly disbelieves that a black woman is the mother to a little girl in her class who looks like she’s completely white. In some instances, a biracial child may appear to be from an entirely different ethnic group than either parent. Many Eurasian children are mistaken for Latino, for example. Prepare your children to deal with the shock classmates and teachers may express upon discovering their racial background. Teach them not to hide who they are in order to fit in with mono-racial students. Live in a Multicultural Neighborhood If you have the means, seek to live in an area where diversity is the norm. The more diverse a city is, the higher the chances that a number of interracial couples and multiethnic children live there. Although living in such an area won’t guarantee that your children never face problems because of their heritage, it lessens the odds that your child will be viewed as an anomaly and your family subjected to rude stares and other bad behavior when out and about.

Advertsing of commodities and cultuer Essay Example | Topics and Well Written Essays - 750 words

Advertsing of commodities and cultuer - Essay Example In advertising for commodities, one should always choose the right marketing strategy. In order for commodities to sell through good advertising, one has to ensure two very important components are checked: price and value. People only respond to commodities that are offered at low prices compared to their competitors. In addition, high value products tend to attract a good market compared to low value commodities (Forker 2012, p.34). Therefore, one has to ensure these two factors are kept at bay when deciding on proper advertising tools. According to Forker (2012), commodities can never sell when they are low value and placed at high prices. It human nature to acquire goods cheaply that he or she fins high quality. Therefore, when one intends to conduct commodity advertising, one has two place these two factors in check, Lowering of prices can only be achieved if the expense of acquiring the commodity is kept low (Forker 2012, p.88). Branding of the commodities is one of the key ways in which one can ensure the commodities sale. Branding basically refers to making the given commodity unique to the consumers (Jackson 2005, p.76). Branding can be achieved through making the commodity highly sort after based on the qualities which it has. One basically needs to be aware of the market which one is targeting. Knowing the target market can be useful in knowing their taste and preference in order to tone down the commodities to the level which satisfies the clients need. In branding, one has to create a unique image that will give your commodity an upper hand over the competitors (Jackson 2005, p.46). In addition, one would have to identify reasons as to why customers purchase commodities from your competitors and try to eliminate them. Commodities that have been branded generally have a good impact of attracting and retaining clients who are attached to it (Jackson 2005, p.88). Brands creates things which people are a ble to associate and relate with. Culture has

Education Development System in the USA Essay Example | Topics and Well Written Essays - 3500 words

Education Development System in the USA - Essay Example According to a study of NAEP (National Assessment of Educational Progress), the students of suburban and rural areas of Northeastern and Midwestern districts of the USA possess equivalent knowledge in TIMSS (Third International Math and Science Studies) at par with the students of highest scoring districts in the USA (Flanagan and Grissmer, 2002). However, certain urban areas of the USA perform similarly as third world countries (Harris & Chrispeels, 2006). The USA is known as the most diverse nation internationally as it has variety of contributions, procedures and yields regarding educational issues. Another major feature of the USA’s educational system is the inclination to embrace variety of change attempts for development of education (Flanagan and Grissmer, 2002). a) Early History There is difference in the education system of America with other countries in the sense that in America the education is the primary duty of state and that of individual schools. The formal ed ucational system in the USA was established in 19th century. At that time, an American leader named Jefferson had recommended for establishing the public school system. In the 18th century, the private school system became standard form of education. The education system was primarily religious. According to Jefferson, the education ought to be directed by the government and must be free from religious preconception. He thought that the education should be available to each person without concerning the class in the society. Besides Jefferson there are other leaders who provided an undertaking for government educational system were Benjamin Rush, George Washington, Robert Coram and Noah... According tp the report several countries had conducted studies for evaluating the impact of adaptation of SFA in the schools. In countries such as Canada and England minor alteration has been made to adapt the SFA program in schools in contrast to Mexico, Israel and Australia where major alterations has been made to adapt the SFA program. With respect to schooling there are two diverse perceptions: one is ‘anthropologists’ and the other one is ‘institutionalists’. The anthropologist focuses on state dissimilarity and variation from region to region. On the other hand, the institutionalists argued on the dissimilarity view of anthropologists and said that many schools all over the world are becoming alike with time. Every school is slowly taking the same educational structure. The world culture theorists are greatly aware about the changes that happened in the educational institutions, regional schools and local classrooms. The innovation in the educational system cannot be overlooked. This paper comes to the conclusion that the anthropologists must realize that the culture theory has great significance for education. The researchers must not mislead others and themselves by ignoring the real picture as well as the reformers also should be careful about the new educational system. The reformers must not ignore the international education structure. The researchers who are ignorant of the international models underneath the prevailing diverseness in local perspective are merely playing with the outside of educational reform.

Types of Introductory Paragraphs Essay Example for Free

Types of Introductory Paragraphs Essay According to world statistics, the level of air pollution has been steadily increasing throughout the years. Though the result is not alarming, it is important for us to take measures in controlling activities that lead to air pollution. Only by doing so, will we be able to have better quality air. Therefore, the first thing to do is to find out what causes air pollution and its outcomes. Based on my observation there are two major causes and effect of air pollution. Type: Anecdotal Topic 2: Arguments I used to live next door to a couple who always argued. They argued over even the smallest matter. Sometimes, they argued the whole day, and sometimes the argument even continued to the next day. After sometime, I learned to ignore the shouting and name calling that they used to do to each other. Sometimes, just for fun, I would listen to their arguments and made up my own refutations; my own answers to their accusations. When I was older and began to understand more, I started thinking about the reasons why people argue. From what I have heard from my neighbours, arguments can be caused by two main issues; money and jealousy. Type: General to Specific Topic: AIDS According to Oxford Advanced Learner’s Dictionary, AIDS stands for Acquired Immune Deficiency Syndrome. It is an illness which attacks the body’s ability to resist infection. It is a lethal disease that everyone fears. However, in some countries where sex trade is rampant, this deadly disease is unavoidable especially for those directly involved. Why is AIDS deadly and how does it affect the victims? Based on scientific researches done, there are two deadly outcomes of AIDS. Samples of Concluding Paragraph : Causes and/or Effects Essay Topic 1: Air Pollution In summary, air pollution is caused by increase in population and industrial activities. Due to these reasons, the world is suffering from global warming as well as higher lung diseases. In my point of view, more preventive measures must be taken in order to improve the air quality in our nation. Only by doing this, will we be able to see healthier population and better environment. Topic 2: Arguments In a nutshell, arguments can break out at anytime and anywhere. The main reasons why people argue are usually because of financial difficulty as well as personal feelings towards each other. I think, it is wise for people to find time to talk about things that are causing these arguments in a mature manner or else, they will create animosity instead of unity in their relationship. Topic: AIDS To cut it short, people who suffer from AIDS will experience lower immunity as well as public criticism. In order to protect ourselves from AIDS, we need to educate our generation and future generations about the dangers of having unprotected sexual intercourse, taking drugs and to increase their awareness of general health.